For a product that is leading the crypto exchange space, there are some blatant weaknesses in the current Bitkub design.
Once users sign-up, they are thrown into this loaded home screen. Personally, I had no idea what to do when I first launched the app.
To confirm that I was not solving my own personal problem, I interviewed five users with a range of experiences using trading and decentralized exchanged platforms.
Users who are new to trading platforms and stock trading apps are lost of what to do. As Thailand’s leading cryptocurrency exchange that brands itself to “revolutionize people’s way of life,’ new users should not feel overwhelmed and confused.
Home Screen
Perhaps, a tooltip onboarding guide can guide new users on what to do to buy their first cryptocurrency.
Onboarding tooltip
This one is very important. Not showing the user what their overall gain/loss is based on their asset holdings can be destructive to users making more informed investment decisions. For example, if i want to know what my average price per Bitcoin was when I bought it and how much I have made, I would make an excel, input all my purchases, what price I paid and then calculate the total investment amount and subtract that from the current price per share to find out what my rate of return (or loss amount). As a user, I should not have to do any calculation to find this out.
Wallet screen
Withdraw/Deposit buttons for each individual coins makes the interface loaded; users need to go to the homepage to deposit/withdraw Thai baht. Users also have to scroll through all the coins as there is no search bar in the wallet screen.
Wallet screen